Healthcare Capabilities

our bailiwick is healthcare

Leverage Bailiwick’s healthcare experience to develop creative marketing solutions designed to address the unique challenges and business priorities of the Healthcare, Diagnostics, OTC, Pharmaceutical and Medical Devices industries.

At Bailiwick, we offer the unique combination of PR and Marketing experience spanning the entire healthcare industry with experience in the OTC, Pharmaceuticals, Diagnostics, Prescription Drugs Benefit Management and Medical Device industries.

With broad-based experience as marketers for leading healthcare products and services, we understand how to develop integrated communication strategies and functional marketing plans that deliver results.

Bailiwick’s healthcare capabilities

Our expertise spans virtually all sectors of the healthcare industry.

experience that spans the healthcare industry

Bailiwick has diverse experience across the healthcare sector including OTC/Pharmaceuticals, Diagnostics and Medical Devices. We have over 20 years experience marketing diverse healthcare products and services to a variety of audiences and channels:

Audiences	Channels/Segments	Products & Services
Customers Physicians Surgeons Hospitals Specialty Laboratories Reference Laboratories Managed Care Plan Sponsors Pharmacists Healthcare Providers Group Purchasing Organizations Employers Direct-to-Consumer OTC Consumer Members Blues Organizations Government Trade/Industry Associations	Professional Managed Care Online Marketing Internet/Intranet Retail OTC Retail/Pharmacies Customer Relationship Marketing(CRM) Direct Sales Indirect Sales Third Party Administrators Consultants Brokers	Internal Corporate Communications Crisis planning and issues management Employee engagement/retention Executive Communications and Counsel Healthcare Benefits Communications HIPAA & Privacy Communications Legal & Regulatory Communications Sales Communications Strategic communications planning External Branding and Positioning Corporate Event Management and Event Marketing Database and Customer Relationship Marketing Integrated Disease Management & Wellness Integrated Marketing Campaigns New Product Launches Market research Member/Patient communications Niche marketing opportunities Public Relations Seniors/Patient Communications

Bailiwick Services:

• Branding & Messaging
• Creative Services
• Customer Reference Programs
• Demand Generation
• Digital Marketing & Social Networking
• Employee Communications
• Executive Communications
• Market Research
• Marketing Operations
• Public, Media & Analyst Relations
• Sales Enablement
• Strategic Planning
• Customer Case Studies
• Event Planning
• Internet & Web Services
• Market & Trend Research/Analysis
• Graphic Design

Industries Served

• Telecommunications
• Healthcare
• Technology
• Non-Profit

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